Customer Relationship Management White Papers

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Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Enterprise

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises
sponsored by NetSuite
WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
Posted: 14 Feb 2014 | Published: 28 Feb 2013

NetSuite

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Social Media in Government: 5 Key Considerations
sponsored by Hootsuite
WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Revamp Retail Transactions with Omni-Channel Technology
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

Three Ways Online Anonymity Hurts Businesses and Consumers
sponsored by Gigya
WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
Posted: 27 Jan 2014 | Published: 31 Dec 2013

Gigya

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

SYSPRO Espresso - Mobile Solution
sponsored by Syspro
WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
Posted: 10 Apr 2014 | Published: 31 Dec 2013

Syspro