RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
In the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
EGUIDE:
For a mobile project to take off, both senior and junior IT staff must be invited to the table. Team members at every level can add to the mobile app development and delivery process. This e-guide highlights a few important questions to ask when determining how to assign IT staff to certain mobile projects.
EBOOK:
How do CIOs achieve digital transformation? Read this white paper to learn how your organization can unlock its digital potential by gleaning expert insight from leading C-suite executives.
WHITE PAPER:
This white paper provides an overview of the benefits of implementing an Internet-based identity system and explores the similarities, differences and synergies among the top technologies and initiatives available.
EGUIDE:
Designing customer-experience grade apps is a must in the age of empowered users. But you need the right tools to do it successfully. This comprehensive guide is your roadmap to developing user-friendly apps with SAP Fiori. Learn how to develop apps from a design-centric standpoint that focuses on the end user's needs.
CASE STUDY:
IMS Health, an information provider to pharmaceutical companies and healthcare organizations, was struggling with an under-performing sales force effectiveness (SFE) system. View this case study to find out how IMS leveraged the latest tools including a UI technology to develop and release the platform in only 5 months.
WHITE PAPER:
This helpful resource offers a vision guide for delivering any application with top-notch user experience throughout the lifecycle. Inside, you'll get a step-by-step outline (with tips) of what you need to consider during application development, from defining usage scenarios to prioritizing tasks to outlining navigation.
EBOOK:
This handbook explores the challenges inherent in ensuring cybersecurity and maintaining user privacy, tackling the latest data governance strategies to find solutions that strike a balance between the two imperatives.
EGUIDE:
According to Harbor Research, there will be some 36 billion connected devices by 2020. But how and where will these devices come online? Explore how the Internet of Things will blur the line between consumer and industrial technology with upcoming trends like virtual reality, wearables, and more.
