EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
EBOOK:
More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
EBOOK:
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
VIDEO:
Discover how Sybase uses Complex Event Processing to help financial services companies capitalize on critical opportunities as they happen. This real-time Continuous Intelligence delivers actionable insights to enable informed decisions that can increase revenue, solve customer problems and reduce risk.
WHITE PAPER:
Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
WHITE PAPER:
Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.
CASE STUDY:
Learn how you can visually query and interpret information in databases and transform raw data into informed business decisions with interactive visualizations.
WHITE PAPER:
Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
PRESENTATION TRANSCRIPT:
CEP is an emerging paradigm of computing based on an Event Driven Architecture (EDA) that offers the ability to analyze extremely large amounts of event (and other) data from disparate sources with very low latency and high throughput. There are numerous business benefits to CEP. Check out this presentation transcript to learn more.
