RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
WHITE PAPER:
If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
WHITE PAPER:
Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
WHITE PAPER:
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
EBOOK:
How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.
RESOURCE:
Access this brief resource to discover the 3 critical funnel points your contact center can focus on to maximize your ROI. Find out opportunities to improve data quality and lead qualification, and how to fix them.
CASE STUDY:
This brief case study reveals how a virtual supply chain gave frozen food processor High Liner Foods, Inc. consistent, easy access to the same up-to-date information – allowing the company to reduce errors, increase efficiency, and more.
EBOOK:
This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and their customers. You'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace and look at the hurdles blocking widespread use of location-based data and analytics.
