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Value Proposition for IBM DB2 9.7 -- Cost Savings Potential Compared to Oracle 11g; International Technology Group; July 2009
sponsored by IBM

IT organizations must contain costs, yet business demands must still be met. The mandate is to “do more with less.” Even if businesses are not growing, databases continue to expand, and costs for database software, storage systems and servers to support them continue to increase. At the same time, demand for information now extends beyond specialist communities to include mass populations of internal users, customers and business partners. Organizations must deal not only with data growth, but also with increasing database complexity, more frequent changes and updates, and the need to deliver new applications to increasingly diverse user groups.

Informational applications have become one of the most critical areas of IT activity. How will these challenges be met? This report examines an option -– use of IBM DB2 9.7 as an alternative to Oracle 11g -– that represents a major new opportunity for organizations to meet escalating demand while reducing IT costs. In three installation examples, use of DB2 9.7 results in combined three-year costs for databases, disk and tape storage systems, servers and personnel that average 36 percent less than those for use of Oracle 11g.

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Available Resources from IBM
Data Driven Marketing
sponsored by IBM
Analyst Report: |  Posted: 18 Mar 2010
Published: 05 Oct 2009
Summary: Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.

Building the Measurement Foundation for Successful IT Management
sponsored by IBM
White Paper: |  Posted: 18 Mar 2010
Published: 12 Oct 2009
Summary: This paper explores how an inability to access data within the development lifecycle limits the effectiveness of project teams and explains how organizations can create transparency that supports effective software delivery.

Improving Traceability and Auditability Across the Development Lifecycle
sponsored by IBM
White Paper: |  Posted: 18 Mar 2010
Published: 17 Dec 2009
Summary: This white paper explores how IBM® Rational® software integrated offerings can help gain the traceability you need to ensure overall product quality.

Fighting the Tide: IBM/Cognos BI Users Reduce Overhead, Increase Operating Profit
sponsored by IBM
Analyst Brief: |  Posted: 17 Mar 2010
Published: 14 Sep 2009
Summary: Read this report to learn what Aberdeen Group found when analyzing the results of 65 IBM/Cognos BI users who participated in a larger study about best practices for business intelligence during a recession.

From Reporting to Performance Management – A Roadmap: How IT Can Drive Better Business Performance
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 25 Jul 2009
Summary: Read this paper to learn how IT decision makers can drive better business performance through strong strategic, tactical, and advanced reporting.

Get More from BI by Understanding Your Analysis Needs
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 25 Jul 2009
Summary: Companywide BI deployment that adapts to the analysis needs and styles of key sets of users within the organization is the key to unlocking the true potential of BI. Read this paper to learn more.

Value Driven Product Management
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 17 Jun 2009
Summary: This paper explains how you can apply assessment, alignment, achievability, accessibility, agility, and accountability, the six key concepts of value-driven product management, to create a repeatable process for developing successful products.

IBM and SPSS: Analytics for Everyone
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 05 Oct 2009
Summary: IBM's acquisition of SPSS broadens the support network for SPSS users and offers IBM Cognos users a predictive analytics platform. This paper shows why business analytics may be used by everyone in the future.

Aberdeen Embedded Studies Benchmark Report
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 17 Mar 2009
Summary: To address the growing demand for smarter products, many manufacturers are incorporating embedded systems into their products. While this approach offers exciting opportunities for innovation, it also adds a level of complexity to products that have zero tolerance for bugs and that must beat the competition to market. Read more to find out!

Ten Ways to Establish a Strategic Advantage in Managing Change
sponsored by IBM
White Paper: |  Posted: 17 Mar 2010
Published: 17 Jun 2009
Summary: This paper offers ways that companies can establish a strategic advantage in managing change. It suggests a structured approach to managing change amid the complexity of smarter product development in which the rapid evolution of software plays a major part.


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