A great deal has changed in the past five years in the use of analytics. Five years ago, the emphasis was on promotion - selling the value of analytics to the corporate culture. While promotion is still important today, the significance of analytics to an enterprise and the understanding of the value of analytics have moved it to the forefront of business thought leadership. Analytics is here today, and now the primary need is for support. People want to exploit analytics and are asking for help.
In the process of understanding how to centralize and support analytics, this whitepaper will take a historical parallel perspective of support.
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